Continuous reading: the next post without a click - Verba

The single post Pro
This article covers functionality available to customers on the Pro version.

One setting: Load the next post automatically, which loads the next article underneath the current one as the reader nears the end of the text. It's at VerbaTheme OptionsSingle PostGeneral, group Layout, off by default, and it only appears with Single Post Source set to Advanced.

A reader who finishes one post keeps reading without having to choose what to open next, for as long as there are older posts to load.

The Layout group with Single Post Source set to Advanced and Load the next post automatically switched off
The Layout group, where continuous reading is switched on.

#What happens at the crossover

When the next post fills the screen, the page switches to it: the address in the browser changes, so does the tab title, and so do the page's description and social tags.

Each crossover is also sent to your analytics as a page view, so a reader who goes through three articles counts as three views, not as one long visit to a single page.

A reload while reading opens the article that was on screen, at the place the reader left it.

#The new post arrives working

Its players, galleries, listings, table of contents, and share buttons work, the reading bar switches to its media and its progress, and deferred images load as on a normal page.

While the next post loads, the reading bar shows a loading row. Without the bar, a short "loading the next article" line appears at the end of the text.

#When not to turn it on

On long articles with heavy media, the page accumulates weight as posts stack up. On an older phone that becomes noticeable, and the reader has no way to reclaim the memory except leaving.

Together with the floating card and the exit-intent banner, it's too much. Pick one of the three.

Which post comes next?

The next older post by publish date. Password-protected posts are skipped.

Does it hurt SEO?

Search engines request each post URL directly and get the ordinary page. What they see doesn't change.

Can a reader turn it off?

No, it's a site setting. If your audience reads long-form on phones, consider whether it's the right choice for them at all.

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