Marketing surfaces and analytics - Verba
This page lists the places in Verba where a campaign, an offer, or a signup form can live, and the two Verba settings that touch analytics scripts.
#The surfaces
- Marketing bar
A strip above the navigation for short announcements: a sale, a deadline, a new issue. See Marketing bar.
- Content zones
Empty places built into the layout that you fill with your own content. The most flexible option, because a saved pattern can sit in several zones at once. See Content zones and insertions.
- Ad banners
Dedicated banner slots, including between the cards of a listing. See Ad banners and in-listing insertions.
- Subscribe forms
Signup blocks wired to your mailing list. See Subscribe forms.
- Call to action
A block above the footer, shared across the site. See Call to action above the footer.
- Before you go
A recommended post shown when a desktop reader moves to leave. See Before you go.
- Floating card
A post card that stays on screen while somebody reads. See Floating card.
Each of these takes attention from the reader. Two on a page is usually the limit before an article stops feeling like an article.
#Analytics and consent
Verba does not install a counter for you, and the theme does not track your visitors. Connecting a provider, checking that data arrives, and why a consent banner alone blocks nothing are covered in SEO, analytics and accessibility. Tying a script to a consent category is in Cookie consent and GDPR.
Two Verba settings do interact with analytics scripts:
SPA mode. With the SPA transition mode on, moving between pages is not a fresh page load, so a script that counts on load will undercount. Verba fires a jkd:pageview event after each transition for your tag setup to listen to. See SPA and page transitions.
Performance toggles. If you turn off jQuery on the front end, a marketing script that expects it will break. See General: optimization.
#Questions
Where do I paste my Google Analytics code?
Not in the theme. Use the provider's plugin or a header-and-footer scripts plugin, so the tracking survives a theme change.
Does the theme send any data anywhere?
The theme does not track your visitors. The Pro plugin talks to Hub for license checks and updates, which is about your site, not about the people reading it.
Which surface converts best?
The one closest to the text usually gets the most attention and costs the most goodwill. Start with the least intrusive option that could work, measure it, and only escalate if it does not.
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- Basic settings in the Customizer
- Set up dark mode
- Site layout: default, boxed, or wide
- Colors, fonts, and style kits
- Breadcrumbs
- Theme Options: the advanced settings panel
- General: site behavior
- General: optimization
- SPA and page transitions
- Content zones and insertions
- Blog: how posts are presented
- Before you go: the exit-intent banner
- Floating card: a post that follows the reader
- Marketing surfaces and analytics
- Accessibility settings
- Object-level settings
- Category fields
- Tag fields
- Author profile fields
- Widget areas
- Page fields and per-page layout
- Post fields
- Writing a post in Verba
- Single post settings in the Customizer
- Advanced single post settings in Theme Options
- Post formats
- Building a post from a block pattern
- Building a post with an Elementor template
- Post header styles
- Reading aids: how the four blocks work
- TL;DR summary
- Key points
- Table of contents
- Summarize with AI
- Reading bar
- Sharing: placements, styles, and copy link
- The share block in the post footer
- Continuous reading: the next post without a click
- Likes, views, and comment voting
- Related posts and read also
- Sources and citations
- Splitting a long post across several pages
- Comments
- Formatting the body of an article
- Archives in the free theme
- The posts page: showcase and featured author
- Advanced archives
- Archives from a block pattern
- Archives from an Elementor template
- Post and term listings
- Listing settings, group by group
- Where listings are used
- Listing settings and query
- Customizing the look of a listing
- Search results, the 404 page, and protected posts
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