Marketing surfaces and analytics

This page is a map rather than a manual. It lists the places in Verba where a campaign, an offer, or a signup form can live, and it explains where the theme touches analytics and where it stays out of the way.

#The surfaces

Marketing bar

A strip above the navigation for short announcements: a sale, a deadline, a new issue. See Marketing bar.

Content zones

Empty places built into the layout that you fill with your own content. The most flexible option, and the one that scales, because a saved pattern can sit in several zones at once. See Content zones.

Ad banners

Dedicated banner slots with their own settings. See Ad banners.

Subscribe forms

Signup blocks wired to your mailing list. See Subscribe forms.

Call to action

A block above the footer, shared across the site. See Call to action.

Before you go

A recommended post shown when a desktop reader moves to leave.

Floating card

A post card that stays on screen while somebody reads.

The last two are global blocks in Theme Options, on the Blog page. They have their own pages here, so this list only says what they are for.

#Analytics

Verba does not install a counter for you, and that is deliberate. Analytics should not depend on which theme is active, or you lose your history the day you change themes.

Connect your provider with their official plugin, or with a small plugin whose only job is inserting code. The setup, verification, and what a third-party script costs in page weight are covered in the SEO, analytics, and accessibility tutorial.

Two things in Verba do interact with analytics scripts, and both are worth knowing.

SPA mode. With the SPA transition mode on, moving between pages is not a fresh page load, so a script that counts on load will undercount. Verba reports the view itself, but the script has to be able to hear it. See SPA and page transitions.

Performance toggles. The optimization settings remove code WordPress loads by default. They do not remove your analytics, but if you turn off jQuery on the front end, a marketing script that expects it will break. See General: optimization.

#Cookie consent

A consent banner does not automatically block an arbitrary script. Dropping a banner on the site and assuming your analytics now waits for permission is the most common mistake in this area, and it is the one with legal consequences.

The script has to be tied to a consent category in whichever consent solution you use. Until you do that, it runs the moment the page loads, banner or no banner. The cookie consent integration page covers how that wiring works.

#Questions

Where do I paste my Google Analytics code?

Not in the theme. Use the provider plugin or a header-and-footer scripts plugin, so the tracking survives a theme change.

Does the theme send any data anywhere?

The theme does not track your visitors. The Pro plugin talks to Hub for license checks and updates, which is about your site, not about the people reading it.

Which surface converts best?

The one closest to the text usually gets the most attention and costs the most goodwill. Start with the least intrusive option that could work, measure it, and only escalate if it does not.

Last updated 9 Sep 2026