Set up the post page from scratch

Post settings live on three different levels, and most confusion with the post page is looking for a control on the wrong one. The classic symptom: editing global settings to change one article.

This page is a router rather than a reference. Each block points you to the page that covers it.

#The ladder

Hold on to this and the rest follows:

1. The global template: how all posts look.
2. The post content: what is written in it and with which blocks.
3. This post fields: what makes it different from the others.

The overriding rule in one sentence: a lower level beats a higher one, which is exactly why a single exception should never be fixed globally.

Entry points: Writing a post in Verba and Post header styles.

#Level 1: the global template

Four ways, the same fork as with archives: native through the Customizer, advanced through Theme Options, a block pattern, or an Elementor template.

The same rule for choosing as with archives: take the highest level that solves your problem. If the advanced settings cover it, do not build a template.

The service blocks under the content belong to this level too: Content zones and insertions, Related posts and read also, Sharing, and The share block in the post footer.

#Level 2: the post content

The post format is the first thing to understand and the most commonly skipped. It controls how the post appears in listings and in its header: gallery, video, audio, quote. See Post formats.

Verba blocks inside the text: see Registered blocks.

#Level 3: the editorial fields on this post

This is what separates Verba from an ordinary theme, and where most people arrive asking "where do I turn that on." The entry point is Post fields.

Reading aids: Reading aids, TL;DR, Key points, Table of contents, Reading bar, Summarize with AI, and Continuous reading.

Editorial credibility: Sources and citations, the block under the article listing what it is built on, with quotes from specific people.

Commercial transparency: the sponsored mark and the brand details that go with it. One honest statement about it: the label is a requirement of an honest blog rather than a decoration, and it is deliberately visible.

Local appearance overrides: Object-level settings, for when one post has to look different from the rest.

#Example: a long read

A long read has no mechanism of its own. It is this same post page with the reading aids turned on.

The recipe is four lines: a table of contents from the headings, the reading bar with progress, a TL;DR or key points at the top, and sources at the bottom. Continuous reading if you want it.

#Check the result

• At least two posts of different formats: one plain text, one with media

• The post in a listing as well as on its own page, since the format affects both

The most common mistake is configuring the template on a text post and never noticing that a gallery post looks different.

Success looks like this: every post is the same where it should be the same, and the exceptions were made with that post fields rather than with global settings.

Last updated 22 Sep 2026