Call to action above the footer
An extra section between the page content and the footer, the same across the whole site. It is the place for one main ask: subscribe, go to a section, get in touch.
One switch turns it on, and the same switch turns it off when the offer has run its course.
#Where the content comes from
The same source system as the other zones: off, the theme native block, an Elementor template, or a block pattern. See Content zones and insertions.
The native option ships with the theme and is configured in the Customizer: heading, text, button, and styling. Nothing unusual, which is exactly why it covers most cases.
An Elementor template or a pattern puts your own composition in that place. Choose it when the native version genuinely is not enough, rather than out of habit.
One ask. A band with three competing buttons converts worse than a band with one, because the reader has to make a decision before acting instead of just acting.
#Related things
Do not confuse it with the action button in the header, which is a short prompt at the top of the page. This is a full section at the bottom. See The header.
If you need a subscribe form, this is where it goes. See Subscribe forms.
Can I show a different call to action on some pages?
The section is site-wide. For a page-specific offer, put it in the page content, or use the after-content zone with that page fields.
It appears on posts too, and I only want it on pages
Use the content zone above the footer instead, which carries a contexts setting for exactly this.
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- Basic settings in the Customizer
- Set up dark mode
- Theme Options: the advanced settings panel
- General: site behavior
- General: optimization
- SPA and page transitions
- Content zones and insertions
- Blog: how posts are presented
- Before you go: the exit-intent banner
- Floating card: a post that follows the reader
- Marketing surfaces and analytics
- Accessibility settings
- Object-level settings
- Category fields
- Tag fields
- Author profile fields
- Page fields and per-page layout
- Post fields
- Widget areas
- Writing a post in Verba
- Post formats
- Building a post from a block pattern
- Building a post with an Elementor template
- Post header styles
- Reading aids: how the four blocks work
- TL;DR summary
- Key points
- Table of contents
- Summarize with AI
- Reading bar
- Sharing: placements, styles, and copy link
- The share block in the post footer
- Continuous reading: the next post without a click
- Likes, views, and comment voting
- Related posts and read also
- Sources and citations
- Splitting a long post across several pages
- Comments
- Formatting the body of an article
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